When to consider switching digital marketing agencies?
No business marketing is complete if it is missing a digital marketing campaign.
Operating at the forefront of digital marketing and creativity, agencies working in the online advertising industry are building brands for companies of all sizes, and they are also among the best people to work with when you are looking for a marketing team with insider know-how.
Since everyone is looking for whatever products or services they are in need of online, having a digital presence created and maintained is something that you need to probably be giving more thought to than conventional marketing practices.
The competition online these days is fierce and so often, in order to get noticed and to have an online marketing presence running properly, businesses leave their digital marketing to an agency.
But let’s face it. Like everything else in life, not all agencies are the same.
Since there are so many digital marketing agencies operating all over, the quality of the services that you can expect will vary a lot which means sometimes it pays to at least think about switching your agency when you see the signs that we are going to be sharing in this blog.
If you are not yet working with a digital marketing agency, there is some wisdom in this blog that you too can benefit from. Working with an agency comes with so many benefits which include leaving your brand in the hands of a team that knows what they are doing and being able to save loads of time by not having to try to teach yourself, and then finds the time, to put in the effort to market your brand online.
SEOPros is one of the best SEO companies in South Africa. To find out more about our SEO agency, get in touch with our team today.
When should you switch to a new digital marketing agency?
Not everyone is going to need to switch agencies because sometimes you strike it lucky and you end up working with an agency that becomes a lifelong business partner. If this is the sort of relationship you are after, one way to determine if you are choosing that type of agency is to try to find out more about their client retention rate.
Agencies who are reliably able to boast of an 80%+ retention rate, are great options because not only is
that is a sign that the company is trusted by their clients but it also shows that they actually know what they are doing as clients won’t stay if they were not getting the results they need.
If you are not one of the lucky ones who end up working with a long-term agency, you need to make sure that you know when you make the change over to a news agency.
And it is time to change an agency when:
The agency is no longer meeting their goals
Whenever you sign up to work with any kind of marketing agency, whether they are offering traditional marketing or the digital kind, you will start the process discussing the KPI performance which is basically the goals the agency promises or tasks the agency says it is able to do. Over time, if you are working with the wrong kind of agency, you might start seeing that they are all talk and no action. Sadly, that is not an uncommon occurrence in this industry, so if the agency you are working with starts slacking, it is just time for you to change agency to someone more committed to you.
The agency needs your management
You hire a digital marketing agency mainly because you want to have someone do the work for you so that you can save time. But sometimes, it can feel like you are suddenly spending the little bit of spare time you have, managing the agency!
This can happen for a number of different reasons. Sometimes the agency is either understaffed, or they have taken on too many clients, but whatever the reason might be, when you feel you have to manage the agency, it might be worth looking for a new agency, one you don’t have to babysit.
The agency is missing way too many deadlines
A large part of digital marketing is made up of deadlines. Some are monthly, like blogging and backlink building, while others can be related to rankings, and each time a deadline is missed, it could negatively affect your digital marketing mission. If you find that lately, your agency is full of excuses and that they are missing far too many deadlines, it is time for a change.
The agency is no longer reporting
Being given a monthly rundown of what has been done and how the website is doing online is a part of the deal when you work with most digital marketing agencies. And reporting should be expected because it is one of the best ways to accurately see how the campaign is working. Should the reports start drying up, perhaps you should move away from the agency.
The agency has changed, and so have you
All businesses evolve over time and it is natural that you might grow apart from your agency, or perhaps they grow in a different direction to you. Either way, if one or both of you have changed, it might just be a sign that you should start working with someone new.
