What are the 3 pillars of SEO?
SEO is sold as a very technical and time-consuming marketing process. And it is.
While the process is something that initially has all the bells and whistles, as a campaign settles in and gets comfortable on the web, the work that needs doing falls into one of the 3 main pillars: Technical, Content (On-page), and Backlinking (Off-page).
They are called the 3 pillars of SEO because without them, your campaign will fall flat and you will find yourself back at square one looking for a way to quickly go back through those initial steps in the process, to get back on track.
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And this is because SEO is a complicated beast.
It has traditional marketing elements which take the form of content, and then there are those modern elements that are quite literally everything else that will need to be done.
Essentially, when a campaign is started, the SEO agency will focus their time and attention on getting the basics done. The website will be given a proper audit and from there the necessary work can be done to set the website up in such a way that the rest of the campaign will have something solid to build on.
Without the three pillars of SEO, the entire concept will be just about impossible. And each pillar is incredibly important because each contributes to a website’s rising position in online rankings.
Importance of the 3 SEO pillars
Technical Tweaks
The first pillar of SEO is the technical work that will need to be done. Sometimes you can get away with not having to do an abundance of tweaks and for the most part, you won’t even have to think about it daily, but technical SEO cannot be ignored.
Technical SEO consists of all the stuff that is being done on the “inside” of the website. This is speaking quite literally because you will have to log in to get to this part of the site so that you can do the work.
This aspect of SEO needs a considerable amount of knowledge because one wrong move can bring down not only your SEO campaign but your entire website.
The impact of this pillar of SEO has to do with performance. If you neglect to put in the necessary amount of work and attention to the technical aspects of your site, you might notice that your website isn’t ranking all that well.
This is due to Google being rather strict with its technical ranking factors. Google expects you to have a fast loading, completely safe to use website that is fully functional. This means you can have no broken links, broken plugins, or broken images. Every technical part of your site must work like a dream!
Content Creation
Content and On-page are not the same, but they are grouped together because the one relies on the other to work.
Content creation is straightforward. It includes the written content that is going to be displayed on the website as well as any images or videos that are going to be used. The higher the quality of your mixed media, the better, because Google is always giving a big nod to well-done, unique content.
But great content on its own is not enough
Content needs the power of On-page to give it the recognition it needs from Google to start boosting the website up the search page results.
On-page includes creating useful page titles and meta descriptions that will describe to Google, and the user, what the page is all about. On-page also includes building internal links on each page. Generally, both Content Creation (in the form of blogs or new images and videos) and the accompanying On-page will be done on a regular basis. Regular additions and changes are hugely beneficial.
The impact of this pillar is better rankings. Without this pillar working properly, you might as well stop doing SEO.
Building Links
Many SEOs will say that once you have everything else up and running, it is building links that will keep your online presence alive. It might be a bit of an exaggeration, but there is certainly some truth to this.
Backlinking (building links) is an important pillar because it helps to spread the word about your website and your business. Through doing so, the website will enjoy a handsome boost in the rankings.
The process is something that will need to be done on a regular basis and it will also need to be done correctly, in that you will want to make sure that the site’s backlinks are the highest quality possible. Google rewards quality backlinks well and so if you are consistent in your efforts, you can be sure that the impact of this pillar will be a very visible site.
