Social media has fast become one of the leading and strongest marketing platforms available. Statistics show that with marketing on social media there is a “100% higher lead-to-close rate” than with any other marketing. It doesn’t matter what product you sell or service you provide, with the help of social media you will definitely get the word spread.
Here is 15 reasons why you should strongly consider social media marketing as a part of your strategy
Drive Traffic to Your Website
If you have a new page or product on your website then you would want all your clients and potential clients to know about it. It is like having a baby, all you want to do is boast about how amazing he/she is and the best way to do this is by posting it on social media. In return, you will be encouraging people to head back to your website which means you are driving more unique traffic to it.
Boost the SEO of your business
By driving traffic to your website using social media you will boost the SEO element of it and generate more unique visits that will help push your website up the rankings. With social media, this is one of the best marketing tools available.
Build relationships with your clients
Building an intimate relationship with all your clients is now a possibility. Social media allows your clients to speak directly to you, allowing you to build up that trusting relationship that ensures that they will return again and again.
Create a receptive audience
Social media is a platform for people to connect but it’s also there to inform people of services/products that you offer. Audiences are more likely to be receptive to your ad as they see it as communication and not just advertising.
Target your desired clientele
Social Media makes is possible to select and target your desired audience with sponsored adverts. By choosing who should see your advert you ensure that the leads received will most definitely be converted into sales.
People spend at least 2/3rds of their day online or on social media therefore you can be 100% certain that if your various social media profiles are active they will noticed that your product or service is available.
Resolve Problems instantly
If there is a problem with your product or service wouldn’t you like to know immediately? 90% of clients immediately turn to social media if they experience problems. Being active on social media gives you the opportunity to address grievances openly and quickly. This will help to build trust and show customers that you care.
Build customer loyalty
Studies have shown that companies with active social media profiles have more loyal customers. Building up a client base is long and lengthy process but by having active social media accounts you are constantly in indirect contact with that client base, building loyalty.
Compete with your competitors
91% of brands are currently advertising on social media. Compete at the same level as your competitors by having various active social media platforms on which your clients can talk to you directly.
Stay on top of news
Social media is the centre point for all news these days. By getting involved in the news posts on social media, those relevant to your product or service, you invite people to have a look at your platforms and generate potential clients.
When people require a certain product or service they search online which includes social media. By being active and visible on various social media platforms you will drastically increase the chances of generating new leads/sales for you business.
Locate new clientele
Having profiles on various social media platforms gives you a chance to scroll through the platforms in search of potential clients. Clients post what they are looking for on social media which gives you the opportunity to answer them directly, and in turn generate new clients.
Let new clientele locate you
Entering in as much information into your social media profiles as possible makes it easier for new clients to locate you. Clients do search on social media if they require a service/product and by having active profiles they will most certainly have a look at what you have to offer.
ROI is irreplaceable
Making use of social media and all the advertising tools that it provides you will without a doubt generate larger income and grow your client base with makes this a return on investment that is irreplaceable
Before buying any product people search online and by have a strong brand presence you ensure that the client will be far more comfortable making use of your product/service