10+ Years Digital Marketing Excellence as an SEO Agency in Cape Town

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Being easy to find on Google is imperative in the Information Age.

Facts that Every Business Owner must know about SEO.

  • 93% of all queries are answered with an online search.
  • 97% of those looking to buy local products and services will do online research before making their buy.
  • 98% of those who look online will choose to support a business on the 1st page of the results.
  • 75% of searchers won’t look further than the 1st page of results.
  • 77% of those who do a mobile search are likely to contact the business they find online to find out more about the company.
  • 13% of local mobile searches will end with a sale.
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Now that we have your attention...

Let’s dive into a more detailed explanation about how you can reach new levels of success with an SEO company in Cape Town.

It is quite clear that your Cape Town-based business really cannot afford to not invest in professional SEO. With the right strategy from an SEO agency in Cape Town, you can expect a healthy boost in sales and an improved online profile.

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At SEO Pros, we go above and beyond what most digital marking companies have to offer. We not only want to make sure that your website is ranking, but we also want to bring in business leads by encouraging people to visit your website and contact you.

What you need is conversions, which is turning website visitors into paying customers. With our specialised approach to SEO, you can achieve this.

It is important to have working SEO instead of just chasing rankings because:

Amazing Search Stat

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  • You already know that 93% of all online research, including those looking for products and services, begins online. Having professional SEO is just one part of the journey. It is important that you have a combination of interesting content, a message users can connect with, and a number of easy ways for your clients to contact you. While your SEO will bring in the clients, it is your website that is your “sales person”.
  • The main goal of your SEO is to increase leads to your website and then grow your sales. Both your content campaign and all of the technical aspects of your SEO will be focused on achieving this goal.
  • Because of our leads driven approach to SEO, we are able to stand out from other SEO agencies in Cape Town, simply because we know ranking is as important as conversions. We take the time to get to know each client and their unique business in order to create a custom campaign that works.
  • We use a variety of tried and tested tools to work on your website and promote your business. This proven combination approach to SEO, social media and your website is exactly what you need to enjoy success.
  • Our approach means our clients can expect a real, profitable return on their online marketing investment.
  • The entire process is a complete approach. It starts with the initial planning and continues for as long as you choose to work with us. The entire process is well planned in conjunction with you, our client.

Our Successful Approach to Online Marketing

We take the time to completely understand the industry you are working in as well as what kind of competition you are facing, in order to help you achieve success online.

To do this we analyse:

  • What it is that your competitors are doing with their marketing and whether or not the strategies are working.
  • Where your competition is going wrong with their online marketing and how we can learn from their mistakes.
  • Which opportunities we can benefit from. Perhaps there is a marketing perspective that hasn’t been used yet.
  • How to set up the kind of SEO strategy that will work for your business.
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When the analysis side of things is done and we have a real understanding of both your website and your competitors, we come up with a timeline that will give you a fairly accurate idea about how long it will take you to get ranking on Google.

We then start the process of implementing your strategy while you watch your website climb.

Although there are many aspects of SEO, it is the content marketing part of it that is considered to be the most important. Not only is it capable of creating a real interest around the company and what it is that sells, but it is also immensely important for social media.

So to make full use of this aspect of SEO, we optimise the content with easy, high value, non-competitive keywords. This is done to help your website rank for long-tail keywords which these days account for around 20% of the daily searches that Google is not showing in its algorithm.

We also use other keywords that are known to get searches.

One of the first steps of the SEO process is to create an exact keyword strategy which is based on the data taken from search engine users. This data is then broken down into a layout based on those keywords which are guaranteed to get searches. We only use the best ones for your website and we integrate these keywords naturally into your content.

To ensure that client campaigns are successful, every client is given their own highly experienced SEO accounts manager who will work closely with the client to create a flexible campaign which will also be effective.

Our campaigns can be adjusted as Google updates its algorithms, something it does on a regular basis, so your website will always be up to date with Google’s practices.

At the moment there is an outstanding 220 ranking factors relating to SEO and some are more important than others. We’ve narrowed down the most important factors and we focus our attention on those.

In the years that we have been in this industry, we have grown as a team and now have a number of professional SEO experts who know how to deliver results. We have used our skills to rank 1000+ keywords on the first page of Google for our clients. We do monthly keyword research and our projects are developed over time to guarantee that you enjoy SEO that is level with European and American SEO companies.

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Our Lead Generating Formula

Conversion is our primary metric, SEO without conversions is just traffic.

SEO + CONVERTING WEBSITE = CONSTANT LEAD GENERATOR

Statistics you should know about SEO and how it relates to your business

  • 33% of Millennials continuously use social media as a way to communicate with businesses.
  • 94% of search engine users will click on organic search results, compared with the 6% who click on Google AdWords.
  • Organic SEO techniques used in conjunction with a paid Ad Campaign will receive 25% more clicks and 27% more profits.
  • Google’s top listings will receive 1/3 of the clicks. The 2nd, 3rd, and 4th results will receive around 63% of the traffic.
  • Up to 50% of the search queries made consist of 4 or more words.
  • 72% of local search users will visit the store which is in within 7km of them.
  • 91% of search engine users will use the net to find products and services they need.
  • 93% of those who want to use the web will use a search engine to conduct their search.
  • Mobile devices are far more popular than the desktop computer when it comes to browsing the web.
  • Inbound leads are about 61% cheaper than outbound leads and those inbound leads are the result of SEO while the outbound lead is the result of traditional marketing like cold calls.
  • Search is now the biggest driver of all online traffic, beating social media by more than 300%.
  • Search and email are the two most popular uses of all online activities.
  • About 75% of online users will never scroll past the 1st page of search results.