How to Repurpose Content Effectively
The necessity for constant content creation is a major hurdle in content marketing and blogging. Consistent content development can take a lot of time, depending on the size of your organisation or your availability as a producer. It can seem difficult to keep up with demand when you’re already swamped with work.
Reusing old content is more complicated than just pasting it onto new platforms. There’s more to it than that.
The term “repurposing” refers to the process of transforming one type of content into another. The fresh material is often shared on social media or put to use as a lead magnet. Turning a blog post into an ebook or an article is an example of repurposing within the same family of content types, but repurposing can also involve moving from one content type to another, such as adapting a series of blogs into a screenplay. This method is widely used since it allows content creators and marketers to get more out of their work.
In this article we highlight some ideas on how to determine which content can be repurposed.
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How to Determine which content can be repurposed
Examine your backlog of blog entries to determine which ones are particularly insightful and useful. Add these evergreen works to your content reuse list. You should repurpose all of the long-form material you produce, including blog posts, research reports, white papers, etc.
You can use Google Analytics to see which of your posts are bringing in the most readers. The content you’re looking to repurpose should have a central notion that’s important and fascinating enough that people will want to consume it in several ways.
Doing keyword research is the greatest approach to figure out what material to repurpose. See what people in your target market are looking for on the many channels you plan to approach. In this way, you may convert some of your blog posts into videos by doing keyword research on YouTube and basing your production on the topics that come up.
Update and republish blogs
It’s important to regularly review your blog posts. Find threads that have been left unanswered as part of this process. Adding fresh content or utilising modern SEO practises is a surefire way to attract new readers to your blog. It doesn’t matter what kind of site you’re running; other content producers are always looking for ways to bump you down the SERPs. This is why the race to the top of search engine results pages is ongoing. If you regularly add new articles, your readers will have reason to check back with your site.
For example, you may have previously discussed topics like Instagram photo uploading and hashtag usage to increase discoverability and engagement. Convert those blog entries into a comprehensive guide like “The Ultimate Way to Conquer Instagram,” and utilise it in your email marketing and lead generation campaigns.
Create a podcast from your blogs
There is no doubt that podcasts are widely listened to. In fact, there are numerous opportunities to monetise an episode considering how the podcast business has boomed over the past few years. Podcasts are portable, so users can listen to them everywhere, like at the club or in the car. Further, many of us retain information better through auditory means than visual.
You definitely don’t want to read the blog post and then call it an episode. If you want the episode to be interesting, you’ll need to flesh it out a bit. However, this again necessitates merely marginal more work. Podcasting, moreover, provides still another channel for content dissemination via specialised platforms.
Use your blog to create a video
Include a video describing the subject of your blog post or revealing significant results from your research report.
Not a part of the YouTube community? You may still benefit from video by adapting your blog posts into instructional Loom videos. Include these videos in your blog posts to keep viewers engaged for longer.
These Loom films are perfect for posting on your social media channels and emailing out to your subscribers.
Create an e-mail series
If you want to take advantage of the benefits of both blogging and email marketing, you should combine the two. You can easily convert blog entries written for the express purpose of customer education into promotional emails. The blog entries would serve as the item that would be discussed in each individual email. This method is helpful because it requires few edits to the existing text of each part. You can use the concepts as-is or rephrase them to suit your purposes.
Repurpose your webinar into blog content
If you have a webinar, consider converting it into multiple blog entries. Using a transcription service to transcribe the webinar will save time. The next step is to either paraphrase the webinar’s content, transform it into an interview, or simply restate the information. The length of the blog post is of primary importance here. If the webinar was too long, you can either provide a summary or split it up into many blog entries.
Use Twitter chat to create fresh content
When you host a Twitter chat, write a blog post summarising the conversation that occurred. You may also compile a blog post that includes your and other participants’ tweets in response to the chat’s queries. When a chat’s topic gains traction on Twitter, you know you’re onto a winner when it comes to recycling content for your audience.
Create infographic from existing content
This could be the material for an ebook or a blog post. The goal is to develop an infographic that is so clean and straightforward that readers can grasp the subject in a moment.
The infographic can also be submitted as a guest post on other websites, allowing you to reach even more people. Choose a provider’s ready-to-use infographic template and you can make your own infographics in a matter of minutes. If you want to share a blog graphic on multiple social media platforms, you’ll need to adjust the image to the appropriate dimensions for each platform.
Write and e-book from your blogs
Do you have a lot of material that relates to a single subject? Put it all in one big ebook format. You can also compile newsletters on the same subject and publish them as a blog post or an ebook. Use slides to document your insights, then publish them on SlideShare.
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