• This is Why You Need Google AdWords for your Business

    In the last century, the tools for marketing your company have changed dramatically. Some of the older conventional advertising methods such as newspaper advertising still apply and still heeds results but wouldn’t it be great if you could place an advert, target your specific audience and track its exact results. Something that shows you exactly what you are getting for your money? Well, now you can! It’s called AdWords. AdWords is the new advertising kid on the block that has everyone talking.

    We have offices in Pretoria, Gauteng.

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Definition of AdWords: “AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.”

Search:

The Google Search Campaign is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords. Your ads can appear with Google search results and on other search sites when your keywords are relevant to a user’s search.

 

Display Campaigns:

The Google Display Campaign can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile devices and apps.

 

Shopping Campaigns:

If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. Shopping ads use your product data – not keywords – to decide how and where to show your ads. The product data we submit through the Merchant Center contains details about the products you sell. Google will use these details when they match a user’s search to your ads, making sure to show the most relevant products.

 

Youtube Campaigns:

Youtube campaigns let you show video ads on their own or within other streaming video content on YouTube and across the Google Display Network. Available video ad formats include in-stream ads, video discovery ads, non-skippable in-stream ads, outstream ads, and bumper ads. Video discovery ads can only appear on YouTube.

 

App Campaigns:

As an app advertiser, you want to get your app into the hands of more paying users. So, how do you connect with those people? App campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, Discover, and the Google Display Network.

 

Remarketing:

Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.

 

Dynamic Remarketing:

Remarketing allows you to show ads to people who have previously visited your website or used your mobile app. Dynamic remarketing takes this a step further, letting you show previous visitors ads that contain products and services they viewed on your site. With messages tailored to your audience, dynamic remarketing helps you build leads and sales by bringing previous visitors back to your site to complete what they started.

Extras Adwords Set Up:

Conversion Tracking Setup

Setting up conversion tracking will allow you to see what happens after a customer interacts with your ads. Whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you’ve defined as valuable, these customer actions are called conversions.

Automated Bid Strategies:

Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business.

15 reasons why we would strongly recommend AdWords for your advertising campaign:

  • Being visible online is a must

    A large section of the population does market research online before purchasing a product. By not having your product visible online, you give your competitor the upper hand. People spend around 2/3rds of their day online making it the perfect platform to reach your ideal customer.

  • Making use of Keywords

    Using keywords is fundamentally important when it comes to marketing online because of search engines. Besides the fact that your company or product can be found easily by potential clients, you also have the ability to change out keywords in your AdWords Ad campaign when the need arises.

  • Reach your target audience

    Back in the day you were unable to say if you reached your audience when placing an ad with conventional advertising. But with AdWords the control is in your hands. They give you the opportunity to choose your demographic and geographic audience for your product/service.

  • Value for money

    Have a strict advertising budget? No problem, with AdWords you have the ability to set a budget for your ad ensuring that you do not overspend. By implementing conversion tracking you can track your ROI.

  • Get your Ad displayed everywhere

    Display your adverts on all relevant networks including shopping networks, search network, etc, pertaining to your product/service.

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  • Various Ad Campaigns

    Broaden your advertising horizons by running not just one advert but multiple adverts displaying all the various products that you have available.

  • Organic ranking Assistance

    Having an AdWords ad campaign can assist your current website’s page ranking, meaning potential clients will be visiting your website more often.

  • Raise your customer and leads count

    The core of any business is having the best marketing strategy to attract leads because this turns into revenue for the company. This is the exact purpose of an AdWords ad campaign. With the help of AdWords you generate more clientele specific to your product/service. Read more about SEO vs Adwords.

  • A Marketing Platform that is Flexible

    AdWords is suitable for all types and sizes of businesses. You have complete control over the traffic produced by the internet. AdWords can be customized to suit your company needs. Targeting your exact clientele at a comfortable price for your pocket.

  • Definite Return on Investment

    What makes AdWords unique is that you can track the ROI. With other conventional advertising methods there is no sure way of tracking how many of your targeted audience have been reached. With AdWords, however, you can. You can also opt for pay per click, ensuring that each click you pay for is a potential client.

Speak to our Dedicated Google Accredited Adwords Team to make your business more visible.

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  • Fast results

    Google AdWords provides you with an easy-to-understand result report shortly after going live, which gives you the insight you require to ensure that your ad brings in clients.

  • Exhibit your ads in no time

    We used to have to wait a while for adverts to appear in the newspaper or on television. With most of the population being online 2/3rds of the day, why not display it within hours? With AdWords there is no more waiting for ads to appear.

  • Making use of High Traffic Source

    Using Google as a source of leads by way of AdWords is a sure way to attract the desired customer base for your company.

  • Timing is everything

    Run your advert during peak hours. Depending on your product/service, you can choose the best possible time during the day to display your advert.

  • Discard Irrelevant Keywords

    Being able to monitor precisely how each keyword is performing you can discard the ones that are irrelevant and replace them with ones that would perform better.

For the best Google Adwords marketing agency in Johannesburg and Pretoria, Gauteng – Give our team a call today. Rated as one of the top 5 AdWords agencies in South Africa. ( Great pricing model to suite your business growth ) 

We offer professionally created and managed Google Ads Campaigns.

  • We do this by taking your message and your product and communicating this to the right audience in the most effective way using the powerful targeting options Google Ads offers such as audiences, carefully selected keywords for search campaigns and automated bid strategies that utilise machine learning to achieve the campaigns objectives. Whether that is to get the most conversions for your budget, or getting those conversions at the lowest cost possible.
  • We then continues monitor and analyse the performance of your campaigns by implementing sophisticated tracking to gather insight and use that insight to make the necessary changes to optimise and drive your business objectives.
  • With the use of remarketing audiences we can then also help you re-engaged customers who have been to your website, visited a specific page or taken a specific action.
  • Working with you and a combination of all of the above, we can create and implement the right strategy for your brand/services.