How can you use Low Hanging Fruit?
Of all the strange terminology in the SEO industry, low hanging fruit has to be one of the strangest of all. But although the name might sound a little odd and have seemingly no real connection to the digital marketing industry, knowing how to use low hanging fruit might just be the key to maximising your online presence and instantly improving your profits.
When you make use of the power of SEO low hanging fruits, you can end up using a minimal amount of effort to make a maximum impact on your SEO results. Usually, this approach is incredibly simple and it consists of a range of many different tactics that are used at the same time to boost rankings.
If you are the type of person who wants to put in as little effort as possible, who doesnât want to spend much time doing the SEO work, and who is a bit tight when it comes to the budget, these tactics are a fantastic way to approach your SEO, whether you are using them as your sole SEO campaign or if you are using them as an add on for what you are already doing.
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What is low hanging fruit?
Low hanging fruit is a definition used to describe all sorts of different things. Sometimes the term is attributed to clients who are the easiest to attract to your business, while at other times the term, especially in the SEO industry, is used to define anything that is easy to implement, whether it is targeting easy, underused keywords, or implementing tactics that are easy to do and offer a high reward.
In this particular guide, weâre talking about the SEO tactics that you can implement right now to great effect.
Low Hanging Fruit SEO you can use
Change your URL structure
Generally, the URL is overlooked when it comes to those new to SEO. Since WordPress creates the URL for you, based on the title of your web page, people tend to assume that the URL is right. And while it is not so bad that you use a generated URL, if you have created a good page title with keywords, if you want to maximise your SEO, you should consider revising your URL so that it works for your digital marketing.
Cut back low quality pages
The pages that are no longer relevant to your business, or pages that are no longer providing much value to your site, including old and outdated blog posts and pages with very little content, can either be removed or they can be updated and given new life. Low quality pages run the risk of bringing down your websiteâs ranking, so if you are committed to getting the most out of your marketing do some work on your low quality pages. Ideally, if possible, you shouldnât remove the pages but rather rework them so that they can be more effective.
Work on page speed
For years, the Google Gurus have been hammering home the huge importance of website loading speed. Website visitors simply donât hang around when a page takes too long to load. People just donât have the patience anymore and they also know that they have so many other options to look at, so why bother waiting?
The best thing you can do is to first test the speed of your loading page, and then take the next step which is to speed up the page so that it loads lightning fast. It is super easy to do this, and it could be something as simple as just your images that are slowing down the site, so have a look, the fix could be quicker than you think.
Install SEO Plugins
If you are looking for a cheat sheet of sorts, installing an SEO plugin is one way to ensure that you are not missing anything important. Most SEO plugins can act as a fantastic guide and they are an especially helpful guide if you are new to SEO. Plugins require very little knowledge to use and they can make a great impact.
Share your content
It should at this point in your SEO journey go without saying that the only content you should be creating is the best kind of content. The higher the quality the content the better chance you have at improving your SEO. But sometimes it is not enough to just create good content, you should also be sharing it often and to places where more people will see it. This way, you are able to reach more people and this in turn can help your business to really grow to greater heights. There are plenty of places you can share your content to, like social media platforms including Facebook, Pinterest, and Instagram, and you can also try reaching out with your blog to sites that you think could benefit from your information.
