Link Building is at the heart of Digital Marketing.
Link building is the most important (and challenging) SEO skill. Actually, it’s a culmination of several different skills: you need to master content creation, sales, programming, psychology, and good old-fashioned marketing if you want other people to consistently link to your site.
Our Approach to Link Building
We Ask for Backlinks
We get you involved.
We’ve found that this is a good way to start link building. Think about your friends, relatives, colleagues, partners, or clients who have a blog or a website. All you have to do is request a backlink by asking for in-content links instead of links in the sidebar or footer.
But be careful and make sure that the backlink comes from a website that is relevant to your niche, otherwise, it will not have too much of an impact and may even be harmful. Not sure where to start? We can assist you.
For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities such as forums, blogs or social groups, such as the Link Building Experts Group on Facebook, for example.
Take that first step and start contributing with interesting and relevant comments and posts, providing contextual value to each discussion.
By actively participating in these online communities focusing on your niche, we will not only gain some good backlinks, but we will always have access to the latest industry news and thus be able to connect with some interesting people who share your passions.
Give a Testimonial
Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products.
On one hand, this is the perfect way for them to build customer trust. On the other hand, it’s a great opportunity for you to get a backlink and potential traffic from that site. This usually has a much higher approval rate than your standard link request e-mails.
We Start a Blog on your Website
If you want to have your own blog, we can not only create one for you, but we can help you keep it fresh with new articles.
Writing posts on a regular basis, focusing on your industry and on your client’s needs takes time but it is a good investment! Make sure that your content is relevant, useful and well-structured, and in time your blog could become an authoritative source of information for your industry.
This is the only way to ensure that people will want to link to it again and again. That’s how you get great backlinks, you earn them!
List your site in trustworthy directories
There are many online directories that provide no real value to Internet users. So much so that Google has excluded them from its search results. You don’t want your website to be listed on such pages.
But not all online directories are bad. A directory that not only gives you the chance to post a link to your website but also provides useful information for your potential customers is a directory you want to be listed on.
Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines which in turn will help people find you online.
Take a guest post approach
There are many sites and blogs that will accept and publish your article. Before you write an article somewhere, make sure that:
the website or blog is relevant to your topic;
the article is NOT about how great you are/your company is;
you have a focus on quality (well written, professional, and interesting);
you keep in mind that poor articles (poorly written and poorly researched) can give you a bad reputation.
you build links that help your website and not links that can negatively impact your website’s ranking in search results.
We can give your brand traction through guest posting.
Discover competitors' common backlinks
If we research your competitors, we will probably notice that they have some backlinks which you don’t have yet. Well, if they managed to get these backlinks, why shouldn’t you too?
We can build the same links they have on your behalf.
Get an indirect backlink from your competitors
It is quite common that some of your competitors link to the same sites. We decipher their backlink approach and piggyback on their successes.
Recovering your dead backlinks
Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error.
Such issues may also commonly occur after a site was re-launched or migrated to another domain. You should then redirect these backlinks to some other page.This will improve your rankings too.
Turn your mentions into backlinks
This is probably one of the easiest ways to gain some new backlinks. Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink.