How to streamline your SEO Process

For some, whether they are doing SEO on their own or hiring the services of an expert company, the entire process is tedious, time-consuming, and tense.

There are so many terms to learn, so many tasks to keep track of, and then there is the constant watching and monitoring to ensure that everything is working as it should.

But none of this actually needs to be too much of a cause for concern, when you plan your process to such an extent that you are able to completely streamline it. This sort of checklist can be ideal for those working to create their own kind of SEO magic, as well as those who are just trying to keep a handle on what is being done for their SEO campaign.

When your SEO process is streamlined, you can be sure that the campaign will run more effectively and so it is almost guaranteed to be more successful. This process will also ensure the campaign will be carried out at a faster pace. And with a streamlined process, you won’t have to worry about missing an important task.

To start the creation of your process, it must begin with a full definition of what type of SEO services you will be in need of.

This can quite easily be done if you already know what you are looking for or if you already have an existing campaign on the go. This step is important because without defining your services, you won’t be able to create the all-important guiding checklist.

To create the best possible streamlined list for your needs, you should make sure that your checklist includes both your monthly tasks as well as the more long-term tasks and things you will need to be keeping track of, like your rankings and your leads.

5 Steps to Streamline your SEO

These 5 steps are quite easy to implement into any SEO process and when you follow the process diligently, you will soon notice a difference in the way that your campaign flows. And if you are working with an agency, you can always keep this list in order to be able to keep an eye on the work being done for your brand.

Have the right tools for the job

In order to cash in on the speed to be gained from having a streamlined process, you will need to make sure that you have a list of various tools close at hand. Some of the best tools that you can use are those that will allow you to automate parts of the SEO process that are tedious and take up a lot of your time but need to be done anyway.

Tools from SEO companies like Moz and Ahrefs are a godsend and come with the option of using all sorts of tools all of which are designed to make your life a lot easier while ensuring that your SEO works like a well-oiled machine.

Monitor when necessary

Obsessively checking your results every couple of minutes, or constantly checking on your backlinks to see if they are doing their job, is not only unnecessary but it can also leave you feeling rather despondent when you don’t see changes time you check-in.

To keep an eye on your results, without taking things too far, here’s what you can do instead:

• Look up keywords on a weekly basis
• Check backlinks on a monthly basis
• Monitor live results once a day
• View your overall campaign progress once a week

Spy on competition (occasionally)

If you want to minimise the amount of work that you need to do, you should watch what your competitors are doing with their campaigns. When you look at competitor sites check for things like their keywords, their backlinks, and the kind of content they have. You can do this manually or you can use one of the many tools available.

You can then compare what you are doing with what your competitors are doing, and from there you can adjust your own SEO so that it is on par with theirs. This kind of approach will save you plenty of time and effort.

Create an improvement checklist

Many websites are a work in progress which means you are likely to always have a checklist of things that will need to be done to improve the site and, as such, the SEO. And along with these checklists, you will also need a list of the off-site stuff that you will regularly need to do, like backlinking and perhaps even blog writing.

Outsource some tasks

For those more complicated tasks or for those things that are going to take up a lot of your time, consider outsourcing. Backlinking, and all sorts of writing, are without a doubt tedious and will take time to do properly. Sometimes, it can be better to outsource some of these sorts of things. And it certainly doesn’t hurt to hire an agency to give your site an audit.

SEOPros is one of the best SEO companies in South Africa. To find out more about our SEO agency, get in touch with our team today.