The practice of continually improving your website or landing page’s capacity to convert visitors into leads or customers. Conversion rate optimisation is all about making your marketing more successful.
The quality of your individual landing pages can have a dramatic effect on conversion rates. Think about it – a prospective client stumbles across your page as the result of a specific search query. If the content and offering of that page aren’t relevant to what they were looking for or expecting to find, they will return to their search and you will lose that lead.