DEFINITION
The practice of continually improving your website or landing pageās capacity to convert visitors into leads or customers. Conversion rate optimization is all about making your marketing more successful.
EFFECTS
The quality of your individual landing pages can have a dramatic effect on conversion rates. Should a prospective client stumble across your page as the result of a specific search query, if the content and message presented by that page arenāt relevant to what they were looking for or expecting to find, they will return to their search and you will lose that lead.
And the negative effects donāt stop there!Ā Poorly constructed landing pages can also cause your Quality Score to drop, which will in turn raise your cost per click, cost per action, and reduce your ad rank so that itās harder to win spots in Googleās ad auction process. See how SEO can work hand in hand with conversion optimization.

The Steps we take to ensure CRO Best Practice:
Step 1: Data gathering
Step 2: List hypotheses
Step 3: Wireframe test designs
Step 4: Implement design
Step 5: Monitor and Adjust to Data Feedback
