Content Marketing – Build your brand with words and images
Getting your content seen online is no easy task these days. Consumers are becoming savvier with marketing and they are able to zero down on the exact content that they are willing to be exposed to. The days of placing an ad in the newspaper or airing an ad on the radio and instantly getting recognised are over.
You need modern content marketing that is designed, crafted and placed to work beautifully for your unique needs.
When working with the right digital marketing team, such as the team at SEO Pros, you will be guaranteed to be setting the right tone and delivering a successful message to your audience each time content is published!
When a business is able to communicate successfully with its audience, the message is more likely to be accepted and lead to the business receiving more support. Creating great messages and having them accompanied with beautiful visuals is called content marketing and this is what we do best!
Content marketing used alongside SEO can really work wonders for your company, after all, everything is online these days. The internet is where your potential customers are looking for you, it is here where they will receive your messages, and it is here where they are going to take notice of what you have to offer.
“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” – The Content Marketing Institute
For the content to be a success for your company, the content that is produced needs to be valuable, it needs to answer questions and provide solutions to problems. Anything that is crafted, as in any content that is written or visually composed, will need to be of value to the business as much as it will become of value to those reading it. This simply means that quality comes before quality…every time.
Why should you have content marketing as a part of your advertising plan?
- It has the power to raise your brand awareness
The biggest aspect of content marketing is that you are going to be able to boost your brand’s awareness using well composed words and images. If your potential customers don’t know that your company exists, how will your company reach them? The answer is content marketing.
- It helps your potential clients with research
When people are looking for a product, or service, they want access to as much information as possible before they buy. With the right content marketing strategy, you will be able to supply your potential clients with the information that they need to make an informed decision.
“81% of shoppers do online research before they decide to shop.”
- It can encourage action
The ultimate goal of content marketing is to turn website visitors into paying customers. This is exactly what great content has the ability to do. When you have content that is shareable and beautifully optimised it is going to not only bring people to your website but it is also going to convert them into paying customers.
- Content keeps your website alive
Old content is not going to entice people to visit your website on a continuous basis. You want people to keep a look out for new products or services by visiting the site often, but if you want them to return to your website, again and again, you are going to have to give them a really good reason. If a customer is still undecided, then having fresh content added to the site will really swing clients in your favour.
- Build your identity
When you are working your way to the top, you are not just selling products or services. Building your reputation with your audience also means that you are building up a reputation as an industry leader. Those who are ahead of their industry tend to be more respected and enjoy more support from their clients.
Choosing to work with SEO Pros means that your content marketing is fully taken care of. From planning your strategy, to creating your content, to publishing it where it will have the biggest impact, our team will take care of all of your content marketing needs.