content marketing agency south africa

Your website is your first impression but your content is your first conversation. Conversations lead to conversions.

4 quick facts about content marketing:

  • “80 percent of business decision-makers prefer to get company information in a series of articles, versus an advertisement.”

  • “Content marketing costs 62 percent less than traditional marketing and generates about three times as many leads?”

  • “Only 32% of B2B Businesses have a documented content strategy.”

  • “40% of the most effective marketers are successful at tracking ROI”

Why is content marketing so crucial to the success of your business?

Like a general in the army, you do not go to war without a strategic attack plan. The same goes for your business, by not having a content marketing strategy that is entwined with the SEO you will not be able to prevent unsystematic content from being derived.

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  • Guarantee cohesiveness

    Most clients require there product/service to be displayed over multiple mediums and platforms such as social media, blogs, website adverts, AdWords, TV adverts and Newspaper adverts to name a few.

    By having a strategic content marketing plan you will ensure that there is cohesiveness among all your content and advertising making it much easier for your current and potential clients to reconize your business. Eliminating the problem of your advertising being all over the place and not linking together at all.

  • Building a Strong Brand

    Branding has never been more important than in the current day and age. Services and products are associated with their branding. With so many competitors immerging in all fields of services/products you have to make sure that you stand your like a sore thumb above the rest. Content marketing is the best way to do this.

    By using your content to be unique and show your individuality you will most certainly attract more client. Once again you have to have the correct content marketing strategy that build your brand in place to pull clients and keep them interested.

  • Productivity

    Increase your companies’ productivity by having a well planned out content marketing strategy together with your website SEO. How you ask? Well by having a strategy that tell you exactly when and where to post what, making sure you do not waste valuable time deciding where to post and what to post when as it is all already worked out. Be productive with the help of content marketing.

  • Examine Patterns

    Content marketing an SEO go hand in hand, so by analyzing the data on various dashboards you are able to see what is working and what is not working for your marketing strategy and adjust it accordingly. Monitoring patterns that is being implemented across board will also give you an idea of which direction to move into should yours not be performing as desired.

  • ROI Maximized

    Content marketing is one of the very few marketing methods that you can clearly monitor your return on investment. Content marking is most certainly rand-for-rand worth every penny. Content marketing gives even the smallest business the opportunity to compete against the larger and more established ones, levelling the playing field for all businesses, provided that you have a well-designed content marketing strategy that link in perfectly with your SEO.

    With productivity much higher, less time wasted on running around to develop content, brand establishment and the right SEO service to accompany your content marketing you can be guaranteed that you will see a major return on your investment.

  • Conclusion

    Designing a content marketing strategy should be at the top of your priority list when planning the marketing of you business. Having a strategy in place before posting, printing or publishing a word ensures that your message will reach your targeted audience and heed effective results. Implementing a content marketing strategy, designing a flawless website, unity among all your platform profiles and having the best when it comes to SEO implementation is the perfect recipe for the successful marketing of any company.

SEOPros understands this and we are determined to provide our clients with the best possible content & SEO marketing strategy available.