Technical SEO for Bing
With recent algorithm changes, technical SEO has become more important than ever.
Technical SEO involves any way to improve your website that doesn’t have to do with the content.
To put together a technical SEO plan, you need to do a technical SEO audit. Tools like SEMRush, Screaming Frog, and Google Search Console can help you figure out what you’re doing well and what you need to fix.
Depending on how well your website works technically, you may see the following problems that you need to fix:
- Set up SSL. Secure Sockets Layer is what it stands for.
- Decrease site load time (desktop and mobile).
- Eliminate 404s or broken pages and links.
- Eliminate mixed content issues.
- Eliminate duplicate content.
- Get rid of bad backlinks.
- Make and send in an XML sitemap.
Backlinks for Bing
Backlink building is the process of making connections with other websites so that they will link to a page on your site. Bing likes links that are built naturally, meaning the links come slowly as people find your content to be unique and good. It shows that your site content can be trusted.
A high-quality link comes from a site that Bing already knows and trusts. Getting links from trusted sites takes work, but if you consistently give your users useful content and share links to your site with others, the trusted links will start to show up on your site.
Here are ways to build links:
- Reciprocal linking is when you agree to exchange links with another website.
- Buying links from websites you know and trust. It’s easy for Bing however to see that you’re buying links when links from your website go away and come back after a month or so.
- Link farms is a term used loosely to refer to any plans to share links between sites to change how they rank in organic search results.
- The best way to get real backlinks is to create unique, high-quality content. When your website becomes known as a reliable source of good content, people will naturally share links to it.
- Giving your visitors options for sharing on social media.
- Consider putting in copy-and-paste code snippets so that people can quickly grab the code they need to link to your page from their own.