Align your SEO and Social Media Marketing Strategies
SEO is considered to be the very best website marketing tool, but Social Media is a great way to build your brand and keep an eye on your reputation. Mix these two together and you have the perfect recipe for online marketing success, no matter, if you are advertising a hobby, turned small business, or a mega-company listed on the JSE.
Not only is Social Media marketing a fantastic advertising tool in its own right, but it has fast become a search engine ranking tool too. When once Social Media and SEO were two very separate worlds, the two are now complementing one another and strengthening online marketing attempts.
For this reason, and many others, it is incredibly important that you know how to work with both so that you can maximise your company’s exposure and bring in those business leads that will result in a handsome increase in profits!
To enjoy all of the benefits of this sort of marketing strategy, you need to know how to align your SEO and social media marketing strategies. And this is how you can do it:
Make sure the goals are the same
The only way that you can be sure that these two styles of marketing are aligned is to start by focusing on the goals.
SEO and Social Media marketing generally have very similar goals. Generally, you want to use both of these marketing methods to increase the amount of eyes you get on your products and services. But there are some marketing approaches that will use SEO and Social Media marketing to achieve totally different goals.
When you have the right goals in mind, you should then create content that can be used to improve the SEO while also used on Social Media to create a buzz.
Don’t skip proper keyword research
When aligning your marketing, it helps to have a proper keyword framework upon which to build your strategy. The keywords that you use on your website should match those used in your Social Media posts.
Although it sounds fairly simple, when you are using keywords in a Social Media campaign, you need to keep two things in mind. Firstly, you have a lot less space to get fancy with the words, and secondly, you are speaking directly to a consistent audience, something you are not necessarily doing with your website content.
The keywords used on Social Media will need to be completely appropriate to those you are talking to, and hitting that note in just the right way can mean having to do a lot more keyword research.
Jump on the trends wagon
Social Media is not about evergreen content. Instead, Social Media is all about what is trending at the moment. Using popular trends topics with your SEO strategy can look like creating trending posts for Social Media and also writing a blog on the same topic. Or it can look like cashing in on hype around your products or services.
To find out what is trending on Social Media, there are a variety of research tools out there that will show you what people are talking about the most and what sort of articles and Social Media posts are being shared the most.
Include Social Media on your website
There are so many Social Media channels available these days, but not all of them are equal in terms of users and reach. So before you get stuck into this point, you should make sure that you have open accounts on platforms that are most appropriate to you. Once you have a presence on Social Media, you should then integrate it properly into your website.
You should include easy-to-see links to your Social Media platforms on your homepage, on your newsletters, on each new blog post, on page sidebars, and on your other Social Media pages. It can also help to allow site visitors to add comments to things like blog posts, via Social Media accounts.
Use your blog for SEO and Social Media
Original content posted to blogs is one of the most effective SEO tools. And you can leverage your blog to improve your Social Media outreach and presence as well.
When you post this fresh and original content to your blog, you should then post it immediately to Social Media and you should do this often, making sure that the Social Media posts promoting the blog also include the keywords used in the blog post.
The blog should be easy to navigate, allowing website visitors to easily move from the blog to other areas of your website. You should also make sure that the links used in your Social Media post take people both to the blog and to the landing page that you want your website visitors to go to first, for extra impact.
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