What are the Advantages of Blogging for your Clients and Business?
When it comes to having a reliable online strategy, blogging is one aspect that should not be overlooked.
Sure, it is tedious and can be something that you find is a huge hassle when done by yourself, but in reality, when you put in the time and effort (or if you hire someone else to do it for you), blogging is insanely beneficial for a number of reasons.
Having a blog is one way to share interesting information and things about your business, such as your history, your latest specials, and just general news about your industry. Unlike a social media post which is designed to be short and to the point, catering to those with limited time to read, blogs are longer and can be a lot more fun to read.
Even now, in 2021, our clients want to know what the big deal is about blogging.
They want to know if it is worth the expense, and they absolutely want to know if the blog will be as much a benefit to their clients as it is to their online business presence.
The truth is that when you choose to have a regular blog, we’re talking that once a month, 500 to 1000 word piece, you will start to see the benefits within 3 to 6 months. Your blog has the power to sway Google to rank your website better, and it has the ability to give your clients the information that they need, in order to either support your company or, at the very least, learn something that they didn’t know before.
Benefits of Blogging for Businesses
Launching a blog these days, as a business with a fully functional website, is a breeze. But keeping active, by posting blogs on a weekly or monthly basis, is the hard part. Coming up with catchy content ideas can be a little difficult, but if you manage to get into a routine, this is how your business will benefit:
You will have a way to educate clients
Some industries might be straightforward while others can be a little more complicated and so can actually benefit from having a platform from which to educate possible clients.
This is not to sound patronising, but is instead a method to make sure that clients have access to the very best information about whatever it is that you or your industry does.
Educating clients is a far more powerful method to encourage clients to support you when compared to sales-focused blogs. These days, the savvy buyer is going to be instantly able to recognise what your motivation is, so it is best to minimise these kinds of posts as much as you can.
Consistent blogging is magic for SEO
Although it can take a while to kick in, when you are blogging monthly, and you are writing something that is high quality and just beautiful to get stuck into reading, Google will recognise your knowledge and your effort (plus your keywords) and start kicking your website up the search engine results page.
Along with Google rewarding your writing skills, others out there on the web could also start noticing you and then link to your blog, making you something of an authority in your field. This will also signal to Google that you are worth supporting, and again help you with your ranking.
You can become the recognised expert
There are likely to be quite a few companies out there offering something similar to what it is that you do and so it is more important now than it has ever been before, to make yourself the leading expert in your industry.
Now don’t think that just because you are selling Tupperware that you are not an expert. That title is not just reserved for those in big and complicated industries like mining. Anyone, working in any kind of field, can become an expert in their industry. And they can start by blogging!
Inbound traffic can noticeably increase
And when this happens, leads and sales can go up too
Blogs tend to be shared more readily than a website and the blog will pop up on the web, depending on what keywords are being used within the blog.
When people click on your blog to read up on what you have to say, they have the tendency to explore other areas of your site and this can result in them sending you an email, giving you a call, or shopping from your website.
Blogging creates new content for the site
Google loves fresh content, but the downside is that adding new content to the web pages is not always so easy, as it can end up looking quite overcrowded. And if you were to constantly add new content to pages, you’d eventually run out of things to say.
By blogging, you are able to keep the site fresh with the consistent addition of content and since this content will be over on the blog page, it will be easy to read, out of the way, and able to help you rank.
How can clients benefit from your blogging
Blogging is not just helpful for the business doing it. Although the benefits for clients are not as great as those for the business, they are nonetheless still important.
The greatest benefit that clients will enjoy is the information side of things. If clients are looking for very specific information about what it is that you do or sell, then they can find this on your blog. Finding such information is useful as it will help the client to make an informed decision before they make their purchase.
A business blog will also help clients to form an opinion about you. As blogs are used to build a brand and trust in the said brand, when clients come across your blog, they can see that your writing is something that comes from an authority on the matter. The client can then choose to support your business or perhaps return to your blog in the future to read more about what you have to say.
