Social media has fast become one of the leading and strongest marketing platforms available. Statistics show that with marketing on social media there is a “100% higher lead-to-close rate” than with any other marketing. It doesn’t matter what product you sell or service you provide, with the help of social media you will definitely get the word spread.
Here are 15 reasons why you should strongly consider social media marketing.
- Drive Traffic to Your Website
If you have a new page/product on your website then you want all of your clients and potential clients to know about, social media is the way to go. It is like having a baby, all you want to do is boast about how amazing he/she is and the best way to do is by posting it on social media for all to see. In return you are enticing people to visit your website, driving unique traffic to it.
- Boost the SEO of your business
By driving traffic to your website you boost the SEO element of it. You can generate unique visits that will help to push your website up the ranking ladder by using social media as the best possible marketing tool.
- Build relationships with your clients
Building an intimate relationship with all of your clients is in your reach. Social media allows your clients to speak directly to you. This can be the start of a relationship that will bring people back for more.
- Create a receptive audience
Social media is a platform for people to connect on but it is also there to inform (advertise if you will) people about services/products that you offer. Audiences are more likely to be receptive to your ad as they see it as communication and not just advertising.
- Target your desired clientele
Social Media makes it possible to target your desired audience with sponsored adverts. By choosing who should see your advert you can help to ensure that the leads you have received will be converted into sales.
- Get Noticed
People spend at least 2/3rds of their day online or on social media, therefore, you can be 100% certain that if your various social media profiles are active, people will notice your product or service.
- Resolve Problems instantly
If there is a problem with your product or service, wouldn’t you like to know immediately? 90% of clients turn to social media if they experience problems giving you the opportunity to address grievances immediately, showing that you can provide great customer service.
- Build customer loyalty
Studies have shown that companies with active social media profiles have more loyal customers. Building up a client base is a long and lengthy process but by having active social media accounts you are constantly in indirect contact with that client base, which goes towards building loyalty.
- Compete with your competitors
91% of brands are currently advertising on social media. Compete at the same level as your competitors by having various active social media platforms on which your client can speak to you directly.
- Stay on top of news
Social Media is the centre point for all news. By getting involved in the news posts on social media which are relevant to your product or service, you invite people to have a look at your platforms and generate potential clients.
- Generate sales
When people require a certain product or service they search online, and this includes looking at social media accounts. By being active and visible on various social media platforms you drastically increase the chances of generating new leads and sales for your business.
- Locate new clientele
Having profiles on various social media platforms gives you a chance to scroll through the platforms in search of potential clients. Clients post what they are looking for on social media which gives you the opportunity to answer them directly, generating new clients.
- Let new clientele locate you
Including lots of information, and images, about your service or product on your social media profiles you make it easier for new clients to find you. Clients search on social media if they require a service or product and by having active profiles they will most certainly have a look at what you have to offer.
- ROI is undeniable
By making use of social media and other advertising tools, you will without a doubt generate a larger income and grow your client base. This means that your ROI undeniable.
- Brand Awareness
Before buying any product, people search online, so by having a strong brand presence you ensure that the client will be far more comfortable supporting of your product or service.