In the last century, the tools for marketing your company has changed dramatically. Some of the older conventional methods such as newspaper advertising still apply and still present results but wouldn’t it be great if you could place an advert, knowing that you are targeting your specific audience and knowing you are able to track the exact results and thereby seeing that what you are receiving for your money.
Well, you can. It’s called AdWords. AdWords is the new advertising kid on the block and it has everyone talking.
“AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.”
15 reasons why we would strongly recommend AdWords for your advertising campaign:
The more visibility you have online, the better!
A large portion of the population does research online before purchasing a product. By not having your product visible online you give your competitor the upper hand. People spend around 2/3 of their day online making it the perfect platform to reach your ideal customer.
Making use of Keywords
Using keywords is crucial when it comes to marketing online. Besides the fact that your company/product can be found easily by potential clients, you also have the ability to change out keywords in your AdWords Ad campaign.
Reach your target audience
In the olden days, you were unable to know exactly if you reached your audience when placing an ad. With AdWords, the control is in your hands. They give you the opportunity to choose a demographic and the geographic location of your audience.
Value for money
Have a strict advertising budget? No problem, with AdWords you have the ability to set a budget for your ad ensuring that you do not overspend and by implementing conversion tracking you can track your ROI.
Get your Ad displayed everywhere
Display your advert on all relevant networks pertaining to your product/service, Shopping Networks, Search Network, etc.
Various Ad Campaigns
Broaden your advertising horizon by not just running one advert but by having multiple adverts displaying for all the various products that you have available.
Organic ranking assistance
Having an AdWords ad campaign can assist your current websites page ranking which means potential clients will be visiting your website more often.
Raise your customer and leads count
The core of any business is having the best marketing strategy to attract leads that turn into revenue for the company. This is the exact purpose of an AdWords ad campaign. With the help of AdWords, you generate more clientele specific to your product/service.
A Marketing Platform that is Flexible
AdWords is suitable for all types and sizes of businesses. AdWords can be customised to suit your company needs. Targeting your exact clientele at a comfortable price.
Definite Return on Investment
What makes AdWords stand out above the other forms of advertising is that you can track the ROI. With other conventional advertising methods, there is no sure way of tracking if your targeted audience is reached, but with AdWords you can. You also only pay per click ensuring that each click you pay for is a potential client.
Google AdWords provides you with an easy-to-understand result report shortly after going live which gives you the insight you require to ensure that your ad brings in clients.
Exhibit your ads instantly
We use to have to wait a while for adverts to appear in the newspaper or on television, with most of the population online 2/3rds of the day it makes sense to display the ad immediately.
Making use of a High Quality Traffic Source
Using Google as a source of leads with the use of AdWords is sure why to attract the desired customer base for your company.
Timing is everything
Run you advert during peak hours. Depending on your product/service you can choose the best possible time during the day to display your advert.
Discard Irrelevant Keywords
Being able to monitor precisely how each keyword is performing, you can discard of the ads that are irrelevant and replace them with ads that will perform better.